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Page Authority Checker
About Page Authority Checker
Page Authority Checker helps you check the page authority metric associated with a webpage. Page authority is commonly used in SEO research to compare the relative strength of individual pages and their link profiles.
Use this free tool to check a webpage and review its authority metric as one part of your broader SEO analysis.
What Is Page Authority?
Page Authority, commonly abbreviated as PA, is a third-party SEO metric developed by Moz.
It is designed to estimate how likely an individual webpage is to perform in search engine results compared with other pages. The metric is influenced by signals associated with a page's link profile.
Page Authority is not a Google ranking score. Google does not use a Page Authority score when determining search rankings.
What Does the Page Authority Checker Do?
Our Page Authority Checker provides a quick way to check the page authority information associated with a webpage.
Enter the URL of the page you want to check and review the result returned by the tool.
The result can be useful when researching your own pages, comparing competitor pages or investigating the relative authority of specific URLs.
How to Use the Page Authority Checker
To check a webpage:
- Enter the webpage URL you want to check.
- Submit the URL to start the check.
- Review the result returned by the tool.
- Use the metric as one part of your overall SEO research.
You can check pages from your own website or publicly available pages from other websites.
What Does a Page Authority Score Mean?
Page Authority is presented as a numerical metric intended to help estimate the relative authority of an individual webpage.
A higher score can indicate greater authority according to the metric's calculation. However, it should not be treated as an absolute measurement of a page's SEO quality or its guaranteed ability to rank.
A page with a lower Page Authority score can still rank well for relevant searches, while a page with a higher score may not rank for every keyword.
Is Page Authority a Google Ranking Factor?
No. Page Authority is a third-party SEO metric developed by Moz and is not a Google ranking factor.
Google does not use a Page Authority score to determine where an individual page appears in its search results.
For this reason, Page Authority should be used as a research and comparison metric rather than a direct prediction of Google rankings.
Why Is Page Authority Useful for SEO Research?
Page-level authority metrics can provide another reference point when analysing individual webpages.
For example, you may want to compare several competitor pages covering a similar topic. Looking at their page authority alongside their content, backlinks and relevance can help you understand how those pages compare.
However, Page Authority should never be considered in isolation.
Content quality, search intent, relevance, technical SEO, internal linking and the quality of backlinks can all be important when evaluating a webpage.
Page Authority vs. Domain Authority
Page Authority focuses on an individual webpage.
Domain Authority is intended to represent the authority of an entire domain.
This means that different pages on the same website can have different Page Authority values.
A website may have strong overall domain authority while some individual pages have less authority. Likewise, a particular page can attract strong links even when the overall domain is relatively new.
You can use our Domain Authority Checker to check the authority metric associated with a domain.
Does Higher Page Authority Mean Better Rankings?
Not necessarily.
A higher third-party authority score does not guarantee better rankings in Google.
Search engines consider many signals when determining which pages to show for a particular search. Relevance and the usefulness of the content for the searcher are especially important considerations.
Use Page Authority as supporting information rather than as a ranking guarantee.
How Can You Strengthen an Individual Page?
Instead of trying to increase a Page Authority score directly, focus on improving the webpage itself and building genuine authority around it.
Useful areas to consider include:
- Create useful, relevant content that satisfies the searcher's needs.
- Make sure the page clearly matches its target search intent.
- Build a strong internal linking structure.
- Earn relevant backlinks from other websites.
- Keep important content accurate and up to date.
- Make the page easy to navigate and use.
These activities can contribute to a stronger overall SEO strategy without focusing exclusively on a third-party metric.
Why Do Backlinks Matter for Page Authority?
Links are an important part of many third-party authority metrics, which is why backlinks are often considered when analysing page authority.
However, the quality and relevance of links matter more than simply trying to collect a large number of backlinks.
A relevant link from a legitimate website can be more useful than a large number of low-quality or unrelated links.
You can use our Backlink Checker to investigate the backlink information associated with a domain.
Page Authority and Internal Linking
Internal links connect pages within your own website and help visitors and search engines discover related content.
A well-planned internal linking structure can also help you direct users toward important pages and create clearer relationships between related topics.
When reviewing an important page, look at how it connects to other relevant pages on your website.
Our Link Analyzer can help you review the links on a webpage.
How Should You Use Page Authority in Competitor Research?
Page Authority can be useful as one comparison point when researching competitor pages.
For example, you could compare pages that target similar topics and then investigate:
- The quality and depth of their content
- The search intent they target
- Their backlinks
- Their internal links
- The relevance of their pages
- The overall quality of the user experience
This approach gives you much more useful information than comparing Page Authority scores alone.
Why Can Page Authority Change?
Third-party authority metrics can change when their underlying data or calculation methods change.
A page's link profile can also change over time as websites publish new content, remove old pages or add and remove links.
A change in Page Authority does not necessarily mean that the page's Google rankings have changed by the same amount.
For this reason, it is better to look at broader SEO performance over time instead of reacting to every change in a third-party authority metric.
What Should You Do After Checking Page Authority?
Use the result as a starting point for further investigation.
If you are checking your own webpage, review its content, internal links, backlinks and overall SEO performance.
If you are researching a competitor, compare the page with other relevant pages and look beyond the authority score.
You can also use our Domain Authority Checker to examine the wider domain.
Frequently Asked Questions
Is the Page Authority Checker free?
Yes. Our Page Authority Checker is available to use for free.
Is Page Authority a Google metric?
No. Page Authority is a third-party SEO metric developed by Moz. It is not an official Google metric.
Is Page Authority a ranking factor?
No. Page Authority is not a Google ranking factor. It is a third-party metric that can be used for SEO research and comparison.
Is a higher Page Authority always better?
A higher score can indicate stronger authority according to the metric, but it does not automatically mean that the page has better SEO or will rank higher in Google.
Can a page with low Page Authority rank well?
Yes. Page Authority is not a Google ranking factor. A page can rank well when it provides relevant and useful information for a particular search.
How can I improve the authority of a webpage?
Focus on creating useful content, improving internal linking and earning relevant, trustworthy backlinks. Improving the actual page should be more important than trying to increase a third-party score.
What is the difference between Page Authority and Domain Authority?
Page Authority is focused on an individual webpage, while Domain Authority is intended to represent the authority of an entire domain.
Should I use Page Authority when comparing competitor pages?
It can be one useful reference point, but it should not be the only factor. Compare content quality, relevance, backlinks, internal linking and other SEO factors as well.
Explore More SEO Resources
Want to investigate your website's authority and link profile further?
Use our Domain Authority Checker to check a domain-level authority metric, or use our Backlink Checker to investigate backlink information.
You can also review the links on a webpage with our Link Analyzer or read our Link Building Strategies guide.
For more practical SEO information, explore our SEO Guides & Resources.
Ready to Check Page Authority?
Enter a webpage URL and use the Page Authority Checker to get a quick overview of this commonly used SEO metric.