Domain Authority Checker

About Domain Authority Checker

Link Analyzer helps you examine the links found on a webpage. You can use it to review internal and external links, understand how a page connects to other resources, and identify links that may need further investigation.

Link analysis is a useful part of SEO and website maintenance because internal links help visitors and search engines navigate your website, while external links connect your content with useful resources on other websites.

What Is a Link?

A link, also called a hyperlink, connects one webpage or resource to another.

Links can point to another page on the same website, a different website, an image, a document or another type of online resource.

On a website, links help visitors navigate between pages and can also help search engines discover and understand relationships between different pieces of content.

What Does the Link Analyzer Do?

Our Link Analyzer allows you to inspect the links found on a webpage.

Enter a webpage URL and review the links identified by the tool.

The results can provide a useful overview of how a page links to other resources and can help you identify areas that deserve a closer look.

How to Use the Link Analyzer

To analyze a webpage:

1. Enter the webpage URL you want to inspect.
2. Submit the URL to start the analysis.
3. Review the links identified by the tool.
4. Look for links that may need further investigation.
5. Check important URLs manually before making changes.

You can use the tool to investigate your own pages or review the link structure of publicly accessible webpages.

What Are Internal Links?

Internal links connect pages within the same website.

For example, a blog article about keyword research might link to a related page explaining on-page SEO.

Internal links can help visitors discover related information and can also help search engines understand the structure and relationships between pages on your website.

Useful internal linking should be natural and relevant rather than adding links simply to increase the number of links on a page.

What Are External Links?

External links point from your website to a different website or domain.

External links can be useful when they provide additional information, evidence, references or resources that are relevant to your visitors.

For example, an article explaining a technical topic may link to an authoritative external resource for additional information.

External links should be useful and relevant to the page rather than added unnecessarily.

Why Are Internal Links Important for SEO?

Internal links can help search engines discover pages and understand how content on your website is connected.

They can also help visitors move between related pages, making it easier to explore your website.

A well-organised internal linking structure can therefore support both usability and SEO.

However, adding large numbers of unrelated internal links does not automatically improve SEO. Focus on links that are genuinely useful to the visitor.

What Makes a Good Internal Link?

A useful internal link should connect related content and provide a clear reason for the visitor to follow it.

When reviewing your internal links, consider:

• Relevance — Is the destination related to the current page?
• Context — Does the link make sense where it appears?
• Navigation — Does the link help visitors find useful information?
• Descriptive anchor text — Does the linked text give users a reasonable idea of what they will find?
• Destination quality — Does the linked page provide useful information?

What Is Anchor Text?

Anchor text is the clickable text used for a hyperlink.

For example, in the link learn more about keyword research, the words "learn more about keyword research" are the anchor text.

Descriptive anchor text can help visitors understand where a link will take them.

Avoid using vague anchor text when a more descriptive and natural phrase would provide better context.

Why Should You Check Your Links?

Websites change over time. Pages are deleted, URLs are updated, websites are redesigned and external resources can disappear.

As a result, links that worked correctly when a page was published may no longer work as expected.

Regularly reviewing important links can help you maintain a better user experience and identify pages that may need updating.

Link Analyzer vs. Broken Links Finder

Our Broken Links Finder and Link Analyzer are related but serve different purposes.

The Broken Links Finder focuses on identifying links that may not work correctly.

The Link Analyzer provides a broader view of the links found on a webpage, allowing you to investigate the page's internal and external linking structure.

Using both tools can be useful when reviewing the links on an important webpage.

Internal Links vs. Backlinks

Internal links and backlinks are not the same thing.

An internal link connects two pages on the same website.

A backlink is a link from another website to your website.

Both are relevant to SEO, but they serve different purposes.

You can use our Backlink Checker to get a quick overview of the backlinks pointing to a domain.

How Can You Improve Internal Linking?

Start by identifying the pages that are most important to your website and make sure they can be reached through useful internal links.

You can then look for opportunities to connect related articles, services, products and other important pages.

Some useful approaches include:

• Linking related articles to one another.
• Connecting supporting content to important service or category pages.
• Using descriptive and natural anchor text.
• Adding links where they genuinely help the reader.
• Fixing or replacing outdated internal URLs.

A good internal linking structure should make sense to both visitors and search engines.

Should You Add Lots of Links to Every Page?

No.

The goal is not to maximise the number of links on a page.

Too many unnecessary links can make content difficult to read and can reduce the usefulness of the page.

Instead, focus on adding links where they provide genuine value and help visitors move naturally through your website.

What Should You Do After Analyzing Your Links?

Use the results as a starting point rather than changing every link immediately.

Review important links and confirm that their destinations are relevant and accessible.

If you identify a broken or outdated link, decide whether it should be updated, replaced, redirected or removed.

For a more focused check, you can use our Broken Links Finder to investigate potentially broken links.

Frequently Asked Questions

Is the Link Analyzer free?

Yes. Our Link Analyzer is available to use for free.

What can a Link Analyzer check?

The tool can help you inspect the links found on a webpage and review its linking structure.

What is an internal link?

An internal link connects one page on a website to another page on the same website.

What is an external link?

An external link points from your website to a different website or domain.

What is anchor text?

Anchor text is the clickable text used for a hyperlink. Descriptive anchor text can help visitors understand the destination of a link.

Are internal links important for SEO?

Internal links can help visitors navigate a website and help search engines discover and understand relationships between pages. They are one part of a broader SEO strategy.

Does the Link Analyzer find backlinks?

The Link Analyzer examines links found on the webpage you provide. It is not a replacement for a backlink analysis tool. Use our Backlink Checker for a quick overview of backlinks pointing to a domain.

Should I remove every external link?

No. External links can provide useful references and additional resources for visitors. Review links based on their relevance and usefulness rather than removing them simply because they point to another website.

How often should I check my website links?

There is no fixed schedule for every website. Periodic checks can be useful, especially after website migrations, URL changes or major content updates.

Explore More SEO Resources

Links are an important part of website structure and SEO.

Use our Broken Links Finder to check for potentially broken links, or use the Backlink Checker to investigate the backlink profile of a domain.

You can also read our Link Building Strategies guide or explore our SEO Guides & Resources for more practical SEO information.

Ready to Analyze Your Links?

Enter a webpage URL and use the Link Analyzer to review the links connected to that page.