Not sure why your website is not performing as well as you expected in search?
An SEO audit can help you get a clearer picture of what may be helping — and potentially limiting — your website's search visibility.
Rather than making changes blindly, an audit looks at the important areas of your website and helps identify what may need attention first.
An SEO audit is a review of the important areas that can affect how a website is accessed, understood and found through search engines.
The exact scope can vary depending on the website, but an audit may review areas such as technical health, crawlability, indexing, on-page SEO, content, internal links and backlinks.
The goal is not simply to create a long list of issues. A useful audit should help you understand:
Every website is different, so the audit can focus on the areas most relevant to your situation.
Technical issues can affect how search engines access and understand your website.
This may include reviewing:
Important pages can be reviewed to identify opportunities for clearer structure and better optimisation.
This may include:
Content can be an important part of search visibility, particularly when pages do not clearly address what users are looking for.
A content review may help identify:
Website structure can affect how easily visitors and search engines move through your website.
An audit may review how important pages are organised and connected, including internal links between related content.
Where relevant, an SEO audit may also include a review of your website's backlink profile.
This can help provide additional context about the links pointing to your website and identify areas that may need further investigation.
SEO can involve many different activities. Without a clear understanding of your website's current situation, it can be difficult to know where to start.
An audit can help you avoid spending time on low-priority changes while more important issues remain unresolved.
It can be particularly useful when:
We start by understanding your website and what you are trying to achieve.
The audit can then focus on the areas most relevant to your website rather than applying the same checklist to every business.
We begin by looking at your website, your goals and the areas you are most concerned about.
Relevant technical, on-page, content and structural elements are reviewed to identify potential issues and opportunities.
Not every issue needs to be fixed immediately. The focus is on identifying the areas that are most relevant and worth addressing first.
The aim is to give you a clearer understanding of what may need attention and what the practical next steps could be.
If you would like to investigate some areas before requesting an SEO audit, you can start with our free SEO tools.
The scope can vary depending on your website and what you need help with. An audit may include technical SEO, on-page SEO, content, website structure, internal linking and other relevant areas.
The time required depends on the size and complexity of the website and the scope of the review.
An audit itself does not guarantee ranking improvements. Its purpose is to identify issues and opportunities so informed improvements can be prioritised and implemented.
Free SEO tools can help you investigate individual areas. An SEO audit can provide a broader review and help bring different findings together into a clearer set of priorities.
After identifying the important findings, you can decide which recommendations you would like to address. Depending on the work involved, further support can be discussed.
You do not need to know exactly what is wrong with your website before getting in touch.
Tell us what you are trying to achieve, what you have noticed and any areas you are concerned about. We can help identify whether an SEO audit or another type of SEO support may be the most appropriate starting point.
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