Your website may have useful content and well-designed pages, but technical issues can sometimes make it more difficult for search engines to access, crawl and understand them.
Technical SEO focuses on the behind-the-scenes elements of your website that can affect how it performs for both search engines and visitors.
We can help identify technical issues, investigate potential problems and prioritise the improvements that may be most important for your website.
Talk to Us About Technical SEO
Technical SEO focuses on the technical aspects of a website that can affect how search engines discover, access, crawl and understand its pages.
It can also include website performance and other technical issues that may affect the experience of visitors.
Depending on your website, technical SEO may involve reviewing:
The exact work depends on your website, its size and the issues you are experiencing. A technical review can focus on the areas that are most relevant to your situation.
Search engines need to be able to access important pages on your website.
A technical review can help identify issues that may affect crawling, including restrictions, inaccessible pages or problems with the way your website is structured.
Crawling and indexing are not the same thing. A page may be discovered by a search engine without necessarily being included in its index.
Technical SEO can help investigate potential issues affecting whether important pages are available for indexing.
An XML sitemap can help search engines discover important URLs on your website.
We can review whether your sitemap is available, accessible and appropriately structured for the pages you want search engines to discover.
The robots.txt file can provide instructions to compatible search engine crawlers about which areas of a website should or should not be crawled.
An incorrect configuration may unintentionally restrict access to important pages, so it can be useful to review the file as part of a wider technical SEO check.
Broken pages, incorrect redirects and outdated URLs can create problems for both visitors and search engines.
A technical review can help identify issues that may require further attention.
Canonical settings can help indicate the preferred version of similar or duplicate pages.
Where relevant, canonical URLs can be reviewed to identify potential issues or inconsistencies.
Website performance can affect the experience of visitors and may also be worth reviewing as part of a wider technical assessment.
Performance issues can involve many factors, including images, scripts, hosting, caching and page structure.
Technical problems can sometimes exist without being immediately obvious when looking at a website.
A page may appear to work normally for visitors while search engines encounter difficulties accessing or understanding certain parts of the site.
Technical SEO can be useful when:
Technical SEO can involve a large number of possible checks. Instead of treating every issue as equally important, we focus on understanding your website and prioritising the areas that may require the most attention.
We begin by understanding your website, its structure and any technical concerns or problems you have identified.
Technical elements such as crawlability, indexing, redirects, sitemaps and performance can be reviewed based on the needs of your website.
The review can help identify technical issues, inconsistencies or areas that may require further investigation.
Not every technical issue has the same impact. The aim is to help prioritise the improvements that are most relevant to your website.
Technical SEO is one part of a wider SEO strategy.
Fixing technical issues alone does not automatically create better rankings. Content, search intent, on-page optimisation, website authority and other factors can also influence search visibility.
A strong SEO approach brings these different areas together rather than treating technical SEO as a completely separate activity.
You can investigate several technical areas yourself using our free SEO tools.
The exact scope depends on your website and the issues being investigated. Technical SEO may include crawlability, indexing, sitemaps, robots.txt, redirects, canonical URLs, website performance and other technical elements.
Some issues may be visible through website errors, indexing problems or performance reports. Others may require a more detailed technical review to identify.
Technical improvements can help remove issues that may be limiting search engine access or website performance, but no individual SEO change can guarantee ranking improvements.
Even smaller websites can experience technical issues. However, the level of review and work required will depend on the website's size, structure and specific situation.
Yes. Our free SEO tools can help you investigate individual areas such as indexing, page speed, broken links, sitemaps and other technical elements.
If you are experiencing crawl, indexing, performance or other technical website issues, tell us what you are seeing and what you are trying to improve.
We can help identify the most relevant area to investigate and discuss the appropriate next steps.
🔍 SEO Services
Explore our SEO Services, including SEO audits, keyword research, on-page SEO, SEO content, and SEO strategy.
Explore Our SEO Services →