Knowing which keywords to target is about more than finding the terms with the highest search volume.
Good keyword research helps you understand what your potential customers are searching for, what they are trying to find and where your website may have opportunities to provide useful answers.
We can help identify relevant keyword opportunities and organise them into a clearer direction for your website, content and SEO strategy.
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Keyword research is the process of identifying the words, phrases and topics people use when searching for information, products or services online.
However, useful keyword research goes beyond simply collecting a list of keywords.
It should help you understand:
The goal is to create a clearer connection between what people are searching for and the content available on your website.
The exact scope can depend on your website, industry and goals. Keyword research may include the following areas.
Identify relevant keywords and search terms related to your business, products, services or target topics.
This can include broad topics, specific phrases and more detailed searches that may represent particular questions or needs.
The same topic can be searched in different ways and for different reasons.
Understanding search intent helps identify what a person may be trying to accomplish when they enter a particular search.
For example, a search may indicate that someone is:
This can help determine the type of page or content that may best address the search.
Keyword research can help identify opportunities that may not be obvious when focusing only on the most popular search terms.
This may include relevant topics, specific questions or areas where your existing website does not currently provide useful content.
A long keyword list is not always useful on its own.
Keywords can be organised into related groups and mapped to existing or potential pages to create a clearer content and optimisation plan.
This can help avoid creating multiple pages that compete for the same topic while also identifying areas where new content may be useful.
A keyword alone does not always tell you exactly what a person expects to find.
Two similar searches may have very different purposes.
Understanding intent can help you create content that is better aligned with what the searcher is actually looking for.
For example, someone searching for information about a topic may need a detailed guide, while someone searching for a specific service may be looking for a page that clearly explains what is available.
Matching the right type of content to the likely intent behind a search can be an important part of a useful SEO strategy.
Keyword research can be useful at different stages of a website or SEO project.
You may benefit from keyword research when:
The aim is not simply to provide a spreadsheet containing hundreds or thousands of keywords.
We focus on organising keyword research into information that can be used to make practical decisions.
We begin by understanding your business, website, audience and the areas you want to improve.
Relevant topics and search areas are identified based on your business and website.
Keywords, related searches and potential opportunities are researched to build a clearer picture of what people may be looking for.
Keywords are reviewed in context to help understand the likely purpose behind different searches.
The research can then be grouped and mapped to help identify priorities for existing pages, new content or future SEO work.
Keyword research can provide a useful starting point for planning website content.
Instead of creating content based only on assumptions, research can help identify topics, questions and search opportunities that are relevant to your audience.
The findings can support:
If you would like to investigate keyword opportunities yourself first, you can start with our free SEO tools.
The exact deliverables can depend on the scope of the project. The aim is to provide organised research and practical findings that can help guide content and SEO decisions.
Not necessarily. High search volume does not automatically mean a keyword is the best opportunity for your website. Relevance, search intent and the type of content you can provide are also important considerations.
Yes. Keyword research can help identify opportunities to improve existing pages, clarify their focus or identify related topics that may require additional content.
There is no single number that is right for every website. The focus should be on relevant topics and search opportunities rather than trying to target as many individual keywords as possible.
No. Keyword research helps identify opportunities and provide direction, but rankings depend on many factors and cannot be guaranteed.
Tell us about your website, business and what you are trying to achieve. We can help you explore relevant keyword opportunities and identify a practical starting point.
Talk to Us About Keyword Research
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