Meta Tag Generator helps you create common HTML meta tags for your webpages. Meta tags provide information about a page to search engines and browsers and can help you control important metadata such as the page title and description.
Use this free tool to generate meta tag code based on the information you provide, then add the generated code to the appropriate section of your webpage.
Meta tags are pieces of HTML information placed in the <head> section of a webpage. They provide information about the page that is not normally displayed as part of the main page content.
Some meta tags provide useful information to search engines, while others help browsers or social platforms understand how a page should be handled.
For SEO, the title and meta description are two of the most commonly discussed pieces of page metadata.
Our Meta Tag Generator helps you create meta tag code without having to write the HTML manually.
Enter the information requested by the tool and generate the corresponding meta tag code. You can then copy the result and add it to your webpage.
The generator is useful when creating metadata for a new page or reviewing the basic metadata of an existing website.
To create your meta tags:
If you use WordPress or another content management system, you may not need to manually edit your HTML. Many SEO plugins and website platforms provide fields where you can enter your SEO title and meta description instead.
The SEO title, often represented by the HTML <title> element, tells search engines and browsers what a webpage is about.
The title can appear as the clickable headline for a page in search results and is also commonly displayed in the browser tab.
A useful SEO title should clearly describe the page and help the searcher understand what they will find after clicking.
Try to keep the title specific and relevant to the actual page rather than filling it with multiple keywords.
A meta description is an HTML attribute that provides a short summary of a webpage.
Search engines may use the meta description as part of the search result snippet, although they can choose to display different text when another section of the page better matches the search query.
A good meta description should clearly explain what the page offers and give searchers a useful reason to consider visiting the page.
Write descriptions for people rather than trying to repeat keywords as many times as possible.
Your page title should accurately describe the main subject of the page.
Useful practices include:
For example, a page about keyword research could use a title such as How to Do Keyword Research: A Beginner's Guide rather than a vague title such as Keyword Research | Keywords | SEO Keywords | Keyword Tool.
A useful meta description should give the searcher a concise idea of what they can expect from the page.
Consider the following when writing your description:
There is no need to force an exact character count. Search result snippets can vary depending on the device, query and other factors.
Not every meta tag is a direct ranking factor.
For example, writing a better meta description does not guarantee that a page will rank higher. However, a clear and relevant description can help searchers understand the page when it appears in search results.
Similarly, the page title is important for communicating the subject of the page to both users and search engines.
The most useful approach is to treat metadata as part of a broader SEO strategy rather than expecting meta tags alone to improve rankings.
When creating metadata, avoid common problems such as:
Every important page should have metadata that accurately reflects its own content and purpose.
Metadata should reflect what a searcher expects to find when they click on a result.
For example, if a page targets people looking for instructions on keyword research, its title and description should make it clear that the page provides practical information about keyword research.
A misleading title may attract a click, but if the page does not satisfy the searcher's expectations, the visitor may leave quickly.
Good SEO is not just about getting a click. It is about helping the right visitor find the right information.
Traditional HTML meta tags are generally placed inside the <head> section of a webpage.
For example, a basic page title and description may look like this:
<title>Example Page Title</title>
<meta name="description" content="A short description of the webpage.">
If your website uses WordPress or another content management system, you may not need to edit the HTML directly. Your SEO plugin or website platform may provide dedicated fields for entering this information.
If your website runs on WordPress, an SEO plugin can make managing page titles and meta descriptions easier.
Instead of copying HTML into every page, you can normally enter the information through the SEO settings associated with the page or post.
Always check how your particular website is configured before adding duplicate metadata manually.
Generating the code is only the first step.
Before adding your metadata to a page, review the title and description and make sure they accurately represent the page content.
After publishing, you can use our Meta Tags Analyzer to review the metadata on a webpage and check what information is being presented.
You can also use our Keyword Position Checker to check where your website appears for important search terms.
A meta tag generator creates HTML metadata based on information you provide. It can save time by generating the required code instead of requiring you to write it manually.
Some metadata is useful for communicating information about a webpage to search engines and users. However, not every meta tag is a ranking factor, and metadata alone cannot guarantee better search rankings.
The meta description itself is not generally treated as a direct Google ranking factor. However, a clear and relevant description can help searchers understand a search result and may influence whether they choose to visit the page.
Important pages should ideally have descriptions that accurately reflect their individual content. Reusing the same description across many unrelated pages makes it harder to communicate what each page is about.
There is no single guaranteed character limit because search snippets can vary. Focus on writing a concise, useful description that accurately summarises the page rather than targeting an exact number.
Yes, but you may not need to add the HTML manually. Many WordPress SEO plugins provide dedicated fields for your SEO title and meta description.
No. Adding large numbers of unnecessary meta tags does not automatically improve SEO. Focus on metadata that has a useful purpose for your website and webpages.
The Meta Tag Generator helps you create metadata, while the Meta Tags Analyzer helps you inspect the metadata already present on a webpage.
Good metadata is only one part of on-page SEO.
Read our On-Page Optimization Techniques guide to learn more about optimising webpages, or use the Meta Tags Analyzer to inspect the metadata of an existing page.
You can also explore our SEO Guides & Resources for more practical SEO information.
Enter your page information into the Meta Tag Generator and create metadata you can use on your website.