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Keywords Suggestion Tool helps you discover keyword ideas that can be used for SEO, website content and search engine optimisation. Finding the right keywords is an important first step when deciding what topics and search terms to target.
Instead of relying only on keywords you already know, use keyword suggestions to discover related terms and possible opportunities for your website.
Keyword research is the process of finding and evaluating the words and phrases people use when searching for information, products, services or answers online.
Good keyword research helps you understand what your audience is looking for and gives you ideas for the pages and content your website should create or improve.
Keywords can range from broad terms such as "running shoes" to more specific searches such as "best running shoes for beginners". Both can be useful, but they may represent different search needs and levels of competition.
Our Keywords Suggestion Tool provides keyword ideas based on the term you enter.
The suggestions can help you discover related search terms that you may not have considered when planning your website content.
Use the results as a starting point for further keyword research rather than assuming that every suggested keyword is automatically suitable for your website.
Using the tool is straightforward:
For example, a website selling gardening products could start with a broad term such as "gardening tools" and use the suggestions to find more specific topics and search phrases.
It can be difficult to think of every search phrase that your potential customers might use.
Keyword suggestions can expand your initial ideas and help you discover different ways people may search for the same topic.
They can also help you find ideas for:
The goal is not to create a separate page for every keyword. Instead, use keyword ideas to understand the topics and questions that are relevant to your audience.
Not every keyword suggestion will be appropriate for your website.
When reviewing keyword ideas, consider whether the term is relevant to what you offer and whether it matches the needs of your target audience.
Useful questions to ask include:
A keyword can have high search interest but still be a poor choice if it attracts the wrong audience.
Search intent is the reason behind a search query — what the person is actually trying to find or accomplish.
For example, someone searching for "SEO" may be looking for a general explanation, while someone searching for "SEO tools" may be looking for tools they can use.
Understanding this difference is important when selecting keywords because your page needs to provide the type of information the searcher expects.
Before targeting an important keyword, look at the search results and consider what type of content is currently being shown.
You can learn more about this process in our How to do Keyword Research guide.
Keyword ideas can be broad or highly specific.
Short-tail keywords are generally broad phrases consisting of relatively few words, such as "SEO tools" or "website design". They can represent a large search topic but may also be highly competitive and less specific.
Long-tail keywords are more specific search phrases, such as "free SEO tools for small business websites". They may have less search demand individually, but they can provide a clearer indication of what the searcher wants.
A balanced SEO strategy can include both broad topics and more specific search terms where they are relevant to your website.
Search volume can be useful when evaluating keyword opportunities, but it should not be the only consideration.
A keyword with a large amount of search activity may be extremely competitive or may attract visitors who are not interested in your products or services.
A more specific keyword with less search activity may bring fewer visitors but a more relevant audience.
Consider relevance, search intent, competition and the value the keyword could provide to your website rather than choosing keywords based on volume alone.
Keyword suggestions can help you build a more organised content strategy.
Start by identifying the main topic your website or business needs to cover. Then use related keyword ideas to discover supporting questions, subtopics and more specific searches.
These ideas can be used to develop useful resources rather than simply repeating keywords throughout one page.
For example, a website targeting the topic "website speed" could create supporting content about page speed testing, image optimisation, Core Web Vitals and website performance.
This approach helps build useful topical coverage while giving visitors more opportunities to find relevant information.
There is no fixed number of keywords that every page should target.
Instead of trying to assign a large list of keywords to every page, choose a primary topic and cover the related concepts that naturally help answer the searcher's question.
One well-structured page can naturally rank for multiple related search terms without requiring you to repeat each keyword deliberately.
Focus on creating a page that provides a complete and useful answer rather than trying to increase the number of keywords on the page.
Once you have a list of potential keywords, organise them according to relevance and search intent.
You may find that several keywords represent the same underlying topic. In that situation, they may be better covered by one comprehensive page rather than several pages containing very similar information.
Other keywords may represent completely different questions or search needs and could become separate pages or articles.
This process helps prevent unnecessary duplicate content and creates a clearer structure for your website.
Keyword research is not only useful when creating new pages.
You can also use keyword suggestions to find opportunities to improve existing content. A page may already cover a topic but miss important related questions or subtopics that could make the content more useful.
Review your existing pages and consider whether additional relevant information would genuinely improve the resource.
Don't add keywords simply because they appear in a keyword suggestion list. Add information when it helps the visitor.
Keyword suggestions are the beginning of the research process, not the final decision.
Once you have identified promising keywords, investigate them further. Consider the search intent, competition, relevance and the type of content already appearing in search results.
Then decide which keywords should be targeted by existing pages and which may justify creating new content.
You can use our Keyword Position Checker later to check where your website appears for the keywords you decide to target.
For additional content analysis, our Keyword Density Checker can help you review keyword usage on a webpage.
A keyword suggestion tool generates keyword ideas related to a term or topic you enter. These suggestions can help you discover additional search phrases for SEO and content planning.
No. Keyword suggestions are ideas rather than recommendations that should automatically be used. Evaluate each term based on relevance, search intent, competition and whether it is useful for your audience.
Not necessarily. High-volume keywords can be highly competitive or may not attract the right audience. A more specific keyword with lower search volume can sometimes be more valuable because it matches a particular search need.
Long-tail keywords are generally more specific search phrases that describe a particular topic, question or need. They can be useful because they often provide clearer information about search intent.
There is no fixed number. Focus on one main topic and naturally cover relevant related terms and questions rather than trying to include a predetermined number of keywords.
Yes. Keyword ideas can reveal questions, topics and related searches that may be useful when planning blog articles, guides and other educational content.
Keyword suggestions provide ideas for possible search terms. Keyword research is the broader process of evaluating those terms and deciding which ones are relevant and worth targeting.
Yes. Keyword research can include location-specific terms when your business serves a particular area. For example, a local business may investigate searches that combine its service with a city or region.
Once you've found keyword ideas, the next step is understanding which terms are worth targeting.
Read our How to do Keyword Research guide to learn more about the research process, or use our Keyword Position Checker to check your current search rankings.
You can also use our Keyword Density Checker to review keyword usage on an existing webpage.
For more practical SEO guidance, explore our SEO Guides & Resources.
Enter a keyword or topic to discover related keyword ideas and use them as a starting point for your SEO and content research.